Internet Marketing

What are you telling your customers?

Your website is your door to the world. 

It must engage customers, encourage them to spend time browsing and ultimately generate sales for your business. Engaging visitors and converting them to paying customers should be easy, but most webmasters and business owners complicate it -OptiNetmark takes the complexity out of online success.

 

 

OptiNetmark believes less is more.

We believe in simple effective online marketing techniques. The most important thing you can do with your website to improve sales is to offer a value proposition. This is a common term applied in sales – the value people get out of your website, product or service. Your visitors are usually looking to answer a query or solve a problem, or are just browsing the web for fun.

 

 

 

 

The second most important rule to online success is to make your mark and make it count. 

Do not spread yourself too thin. This is the core principle behind LOCALIZATION and TARGETED MARKETING. In the past businesses used to “throw things at the wall and see what sticks,” This works great for a multi-billion dollar business that can afford to waste millions of dollars by saturating every possible online advertising venue – but that’s not you! You need to be effective with your online marketing. Between 30 and 40% of all searches performed online are LOCAL – that means somebody is looking for a service or good in their local area.

 

 

 

Time is crucial to online marketing success.

Studies have shown that 90% of users leave a site in less than 30 seconds or about the same as lighting a match! They quickly scan the page and look for a single reason to stay on the site. You need to give your visitors a reason to continue browsing your site. The ultimate goal is to have customers returning to your site on a regular basis! This is the holy grail of online marketing – and there are proven techniques applied by OptiNetmark to accomplish this for your business.

 

 

 

OptiNetmark knows that image is everything.

We can consult with you on the best way to present yourself to your visitors, aka your DEMOGRAPHIC. Each business has unique needs – that’s why you need the services of a marketing firm such as OptiNetmark to evaluate your business / website model and create a customized strategy for success online. Did you know that just having certain colors on your website can turn away your customers/visitors instantly? Did you know that men are fonder of earth tone colors, and women of cool/futuristic colors? Do you know that we naturally click on the upper left side of a website, this fact is considered a universal web standard convention. Understanding your audience and building a site that is warm and inviting is crucial and one of the primary talents of OptiNetmark.

 

 

How often are you reviewing, testing and updating your own website?

In the past businesses used to just throw out a website and leave it – like it was a brochure or a business card. That is great if you don’t ever expect to generate any sales directly online  … but that’s not why you are here – you want to generate leads and customers! Updating your site content is not only critical for your customers, because they will keep coming back to see fresh content, but also for search engines and SEO (Search Engine Optimization) purposes. Having a blog is a wonderful way to achieve this. New products are always welcomed by customers. Home page updates are important to keep your brand looking fresh. Google, Bing, Yahoo! and other major search engines all check how often content is updated on your website, and rank you accordingly.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Search Engine Marketing

Help people find the door with Internet search engine marketing! 

Before you can start selling to your visitors you need to be found.
There are several ways to be found online and Generate Website Traffic: organic search results, paid advertisements and partnerships.

 

 

Search Engine Optimization / SEO – Consultant online advertising

This is the process of optimizing your website for search engines, publishing your presence on the web and listing your site on the organic search results to Generate Web Traffic. People who provide SEO services must be carefully selected. This is because of the results from “White-hat” and “Black-hat” SEO techniques. Black-hat techniques involve spamming the engines, cloaking, duplicating content, and other link building schemes that eventually the engines pick up on and you will be banned and penalized. White-hat techniques are good for your customers and good for you. They involve long-term planning, a good keyword strategy, unique content and legitimate publishing of your site on the web. The golden rule of SEO – what’s good for your visitors/customers is good for SEO!

 

Organic Search Results

What are these? On Google, organic results are determined to be relevant by a computer program – they are the results appearing on the left hand side of the page. They are NOT the Web Advertising results on the right hand side that say “Sponsored Link” or “Advertisement” –those are discussed below under Paid Advertisement.

While you don’t pay the search engines for organic listings (meaning to appear on the list), the cost is not really “free.” It takes work. There is an indirect cost in building your site, adding content and developing links to achieve these positions.

 

The Basics of Organic Search Results

Keyword Strategy  A proper keyword strategy is critical for your Business Marketing Online success. You need to determine what you want to be found for when people are searching. OptiNetmark can evaluate your products, services, customers and company profile and create a list of keywords  that are most effective for your online strategy. Don’t forget – more popular is not necessarily more effective – you may have better results with more exclusive keywords.

 

 

 

Link Building  This has historically been the most important and yet most misunderstood element of successful organic search result listings. This is often referred to as “off-site optimization.” This is because you are spending your time finding other websites that will link to your site. Google was the first company to develop “Pagerank,” which valued and ranked websites based off how many quality links they had coming in to them.

 

 

 

Directory Submissions  This is probably the easiest and first step in building links to your site and increasing your company awareness on the web. Links from directories related to your industry and business are crucial. OptiNetmark knows where to find these. DMOZ is the most valuable directory to be listed in. Each directory listing “distills” your area of the web to the search engines – this is how they know what your site is about.

 

 

 

Content  Content is King. You cannot have a successful website without unique well-written content that is both appealing to your visitors and also of value to the search engines. Content must be easy to read, written properly and updated regularly. Your content must have several varieties. Quality product descriptions are important, blogs are a great way to build repeat traffic and get visitors. Search engines look at an entire site’s content and develop a quality of the entire site and give it a content quality score.

 

 

 

Video  Video is the best way to educate your customers about your company, products and services. Sites like YouTube are a great place to put a video about your products. Videos ENGAGE the customer and entertain them while educating and making a sales pitch. Video sites also have great ranking scores, and can serve as entrance pages into your website. If you put videos on popular sites, you can appear much quicker on organic search results and get customers that will then click over to your site.

 

 

 

 

 

 

 

 

 

 

 

 

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Paid PPC Search Marketing

Bring customers through your door.

Paid search marketing is – Pay-per-click (PPC), pay-per-impression and cost-per-acquisition (CPA) are the three Web Advertising methods used online to get customers immediately to your website. Paid search marketing with Google AdWords is a huge multi-billion dollar industry.

PPC marketing is a great part of your online marketing plan. The biggest benefit to PPC versus organic listings is its immediacy. You can get customers right away – no need to wait for links to be built or other delays to organic listings.

 

Trust a Google AdWords Certified Professional 

 

Our PPC Google AdWords Certified Professional at OptiNetmark maintains Google AdWords training and testing so you can relax and leave the campaign building, budgeting and bidding to OptiNetmark.

 

 

 

 

Campaign Management & Reporting

PPC is also great because of its measurement and control abilities. You define your budget, how much you can spend to get a customer and when to turn it off. It’s all very finite and controllable. Have a set budget? This might be right for you.

 

PPC can easily get out of control – you must target your ads to customers you know are willing to buy so you don’t waste your money. You could easily spend valuable marketing dollars per month and not get the right leads and customer.

 

PPC should be factored into your sales and you should determine your return on investment, or ROI. For example if your product sells for $200 and it cost you $100 in clicks to get one customer, you are operating at a 50% gross profit margin, which is somewhat high. Typically the “cost” of a customer online ranged from $20-$100. Don’t forget to factor in repeat sales as part of your ROI. The first sale is always going to be more expensive. You must run reports on your sales to determine the effectiveness of your PPC campaign. Tools like Google Analytics are crucial for this. OptiNetmark has a suite of tools that can help your business streamline its PPC campaign and monitor your online advertising budget.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Email Marketing

EMAILS BUILD LOYALTY AND BOOST SALES

 

Keep your customers coming through the door of your business.

Use email campaigns to highlight promotions, broadcast news and develop interest in your site. OptiNetmark studies have shown that customers quickly forget about a brand or website if their memory is not refreshed. It should go without saying that your email strategy must be SPAM-free and completely opt-in and opt-out. A customer hates nothing more than getting periodic emails with no way to unsubscribe! Don’t cut yourself with this powerful two-edged sword.

 

Incentives to Opt-In & Take Action

A great way to build your email list is to offer incentives and calls to action to subscribe to the list. Offering specials for new subscribers is just one example. Let them know they will be informed of special discounts and promotions if they are on the list, and let them know that they can be taken off at any time.

Unique Offerings – Extra Lift for your promotions
Give an extra offering to your promotions with your electronic mail campaign. Make sure the email campaign gives them something that they could not get just by visiting your website. They will feel appreciative of the email and will continue to look for your email on a regular basis.

 

Time-sensitivity – Open this quick!
The best pitches are time-based. Without being cheesy or overdrawn, let them know that your promotion is a limited time offer or something similar.
Track your success

Most email delivery platforms offer tools to track your emails. This is accomplished by placing images within the email, and when the person views the email you know about it! Also track the clicks from the electronic mail. By observing these patterns you can learn what is working and what isn’t, and adjust your email campaigns accordingly.

 

*OptiNetmark follows all current regulations regarding anti-spam legislation guidelines so you can trust your email marketing is in good hands. All email lists and company information is protected with a non-disclosure agreement so your business information and processes are secure with OptiNetmark.

 

 

 

 

 

 

 

 

 

 

 

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